At the Adobe Max Creativity Conference, a yearly event where Adobe presents emerging technologies and potential additions to its product line, a groundbreaking innovation in the realm of fashion stole the spotlight this year.
Adobe introduced Project Primrose, a remarkable interactive dress that has captivated audiences and sparked conversations about its future applications. This dress stands out with its ability to dynamically change its design, colour, pattern, and even animate in real-time, offering a stark contrast to conventional static clothing. With Primrose, changing one’s appearance takes mere seconds.
The dress is made from a wearable, flexible, non-emissive fabric that displays content created using Adobe Firefly, After Effects, Illustrator, and Adobe Stock. This technology isn’t limited to clothing; it can be applied to furniture and other surfaces as well. The innovation was demonstrated by Adobe’s research scientist Christine Dierk at the Max Conference, showcasing a new horizon in fashion and design technology.
Watch the dress in action below
00:57 – Refresh your look in a moment
01:41 – It doesn’t have to be static
02:29 – Responsive to movement
02:58 – The possibilities are endless